Collaboration is key, and our peach state brokers have made that the secret to their success. In the past year, OneDigital has acquired three new offices in Georgia. Our very first agency acquisition was an office lead by Eric Haglund in Lawrenceville, GA. Seven years later, with the addition of offices in Savannah, Marietta and Atlanta, Eric is able to take a new approach toward prospecting that positively impacts the growth of his business.
Eric’s sweet spot sits with small-group employers. It’s his niche, and he’s been building impactful relationships for the last 30 years. One of his strengths is that he is not afraid to ask for help when a prospect is outside his comfort zone. Recently, he came across a new prospect that was larger than his typical clientele. Rather than pass, he seized the opportunity to utilize the strengths of his next door neighbor.
Josh Roland, out of the Atlanta office, has specialized in large group ancillary benefits for the last 16 years. With Josh’s technical knowledge and Eric facilitating this new relationship, what started as a 2500-person Multiple Employer Welfare Arrangement (MEWA) turned into an additional 8 - 10,000 life disability and a specialized hospital program.
Additionally, Savannah and Alpharetta have joined forces with Lawrenceville and Atlanta to form a OneDigital powerhouse. With another hospital account and the state’s largest public transportation system on the horizon, this Georgia dynamic has found a winning strategy. Their new technique and team effort takes their prospecting to a whole new level and only solidifies Eric’s motto: “I’d rather have 50% of something than 100% of nothing.”
This is just one of many examples across the company that truly exhibit our collaborative culture. Practicing #freshthinking and exploring new possibilities - It's the Digital Way!