E D ITO R I N C H I E F
Katie Prellwitz Director, Communications
E D ITO R
Paul Jackson Communications Specialist
C R E AT I V E D I R E CTO R
Kitty Hart Meow Design
E X E C U T I V E S P O N S O R
Elizabeth Chrane EVP, Culture and Corporate Development
B U S I N E S S & E D I T O R I A L O F F I C E
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Inside OneDigital
F O L LO W U S!
S U G G E S T I O N S F O R
A RT I C L E S O R C O M M E N T S:
editor@onedigital.com
inside.onedigital.com
I N T H I S I S S U E :
Leadership Perspective ................................ 3
The Voice of the Customer—
Small Business Select Team ....................... 4
Employee Resource Groups (ERG) ............ 6
How the Challenger Strategy
is Changing the Game ................................. 7
Cognitive Bias ............................................... 8
Office Spotlight:
Northwestern Benefits .............................10
A Healthy Case of Paranoia ......................12
Power BI — Gathering data
just got a whole lot simpler. ......................14
Power BI –
How does the data from
Power BI differ from the
data in CRM?
4
8
7
10
12
14
6
L E T T E R F R O M T H E E D I T O R
Being a part of an organization where the customer's well-being is
the cornerstone of our very existence, it only makes sense that we
find ourselves gravitating towards Adam's push to become more
obsessed with the customer. And the more we explore this frame
of thought, the more we come to understand that a key element in
doing so is listening to the voice of the customer. In other words,
paying closer attention to the needs of customer and what they
are saying about our organization and services.
In this issue, we hear from our leaders on the importance of saying
less and listening more. They give us an in-depth look at some of
their inner-workings and strategies to prevent what we have come to
know as "Green to Gone." And along the way, you see that listening
closely is applicable in more ways than one. Whether we are
listening to our customers, our peers or that voice in our heads that
seems to be calling all the shots, it is important that we give those
voices the needed attention in order to make sound decisions.
