Fresh Thinking

E D ITO R I N C H I E F Katie Prellwitz Director, Communications E D ITO R Paul Jackson Communications Specialist C R E AT I V E D I R E CTO R Kitty Hart Meow Design E X E C U T I V E S P O N S O R Elizabeth Chrane EVP, Culture and Corporate Development B U S I N E S S & E D I T O R I A L O F F I C E 200 Galleria Parkway Suite 1950 Atlanta, GA 30339 770.250.2900 www.onedigital.com Inside OneDigital F O L LO W U S! S U G G E S T I O N S F O R A RT I C L E S O R C O M M E N T S: editor@onedigital.com inside.onedigital.com I N T H I S I S S U E : Leadership Perspective ................................ 3 Challenger: Behind the Scenes ................... 4 Performance Reviews: Out with the Old & In with the New ............ 8 NEW Marketing Store & NEW Swag ........10 2018 Who Makes Up OneDigital? ............11 Sustaining Our Culture ..............................12 Coast-to-Coast Holiday Edition ................14 SNEAK PEEK We couldn't feature every amazing answer from Doug. To see the full interview and his answers to these additional questions, click on the online version (available 1/29) to get the DISH link. • With all the other types of sales methods out there, what really sets Challenger apart from the others? • What advice might you give a young sales person in their career who is just learning about Challenger? • What are the three most important things a producer needs from their sales leader or coach to be an effective Challenger? 5 have you seen organizations make Challenger? success rates do you see in fully adopt this method? Thank you, to Doug, for sharing this incredible interview and giving us some extra words of wisdom as we fully embrace this new process. 6 "A buying experience that teaches the customer something new about their business they didn't know before is the single greatest contributor to loyalty." Carolinas The Carolina offices gathered for a photo op at their annual holiday celebration. Richmond Page Gordon and the Richmond office brought joy to children spending their holidays in the hospital with her annual toy drive, Tucker's Christmas Angels. Houston Tis the season for a crazy, funky holiday sock exchange in the Houston office followed by a personal cooking class. 11 29 N E W O F F I C E S 302 N E W E M P LOY E E S 68% 2018 E M P LOY E E S BY T H E N U M B E R S Baby Boomers + – 13% Millennials 30% E M P LOY E E S P E R G E N E R AT I O N T I M E ZO N E S AC R O S S T H E C O U NT RY Generation X 57% G.I.V.E. D O N AT I O N S P LU S O N E D I G ITA L'S M ATC H $ 66,409 A 22% increase from 2017 H O W LO N G H AV E YO U B E E N A PA RT O F T H E O N E D I G ITA L FA M I LY? 1–4 years 45% Under a year 36% 5–10 years 17% 11+ years 2% Pacific 12% Mountain 3% Central 37% Eastern 48% 32% L E A D I N G T H E WAY 19% of our employees are in a leadership role. 82% of employees are salaried 18% of employees are hourly Sustaining Our Culture Company culture has become a major component in the decision making process for so many. Experts are continuously discovering the positives that come with creating an environment where all employees feel like they belong and their well-being is genuinely cared for. What do you hope to accomplish by implementing this new committee? SW KP EC L E T T E R F R O M T H E E D I T O R Happy New Year, OneDigital! Coming off the heels of an impactful Town Hall, there are many new initiatives and directions this company is taking in 2019. Each one is set out to ensure we sustain our growth, increase our retention and improve upon areas that already make us a best place to work. This issue has a lot of exciting features that we don't want handed to the outside world (i.e. The Challenger Sale strategy). So, while we enjoy promoting our internal communications regularly, we prefer to keep this edition under lock and key. On a personal note, by the time you receive this publication, I'll be enjoying OneDigital's maternity leave as I welcome and care for the newest addition to my family. Have a great first quarter and we'll be in touch soon. 4 11 8 12 14 6

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