I N T H I S I S S U E :
A Teamwork Environment ........................... 3
Leadership Perspective ................................ 4
M&A Q&A ......................................................... 6
A Local Approach .......................................... 8
Guide to Your Training Resources ...........10
Leadership Library .......................................11
E D ITO R I N C H I E F
Katie Prellwitz Director, Communications
E D ITO R
Kelsey Lowrey Communications Coordinator
C R E AT I V E D I R E CTO R
Kitty Hart Meow Design
E X E C U T I V E S P O N S O R
Elizabeth Chrane EVP, Culture and Corporate Development
B U S I N E S S & E D I T O R I A L O F F I C E
200 Galleria Parkway
Suite 1950
Atlanta, GA 30339
770.250.2900
www.onedigital.com
Inside OneDigital
F O L LO W U S!
S U G G E S T I O N S F O R
A RT I C L E S O R C O M M E N T S:
editor@onedigital.com
inside.onedigital.com
6
Mergers & Acquisitions
Why are we so focused on growth
MS: We've actually had a keen focus on growth since
a unique set of circumstances driving consolidation
recurring revenue model that investors love,
a home for the future. Once we meet and evaluate
best in our industry.
JY: The combination of organic growth and growth
We most likely wouldn't be as effective if we
However, together they feed off each other and
How will it benefit the company?
AP: A number of exceptional firms have decided
talented people, unique ways of approaching
has ultimately made us not only a bigger company,
MS: Growth is about playing offense, not defense
BR: By bringing on new agencies, OneDigital is able
more brand awareness across the country.
haven't just grown, we've strengthened the foundation
How have things changed over the
JY: We want to align with the firms that have great
firms out there currently looking to grow with
less quality, independent firms to acquire.
MS: The more we grow, the more we're able to attract.
and strategic alliances only strengthen our acquisition
culture and aligning with folks who believe in
become, people are what matter most.
BR: I agree with Mike. Every acquisition makes the
team we have assembled. They see the success
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F R E S H T H I N
Our Training team has worked diligently
to introduce the OneDigital
Learning Resources Catalog.
F R E S H T H I N
L E A D E R S H I P L I B R A R Y
People Styles at Work…
and Beyond
The Gold Standard—Building
a World-Class Team
L E T T E R F R O M T H E E D I T O R
As Adam mentioned in the most recent Town Hall, OneDigital is
always focused on a team approach. It's never one person, one
location, one segment that makes us so successful—it's all of us
together. In this issue, you'll notice every piece has a message on
the importance of "team." Whether it's welcoming new partners
to the OneDigital family, talking about how we play together to
achieve the win, or find ways to win through personal development,
you can be sure that we are all better together!
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